Business consulting and marketing grounded in hands-on experience

By Gwak Du-palDoksaengMarketing.

Built to endure. Built to grow.

Connecting ads, content and SEO to your sales process.

36×
Coupang monthly sales growth
2,641%
Naver ad ROAS
40K+
YouTube subscribers
Hands-on operation. Measurable results.View the source evidence

01 / REAL OPERATING RESULTS

Start with the evidence.
See the original records.

Results from businesses we operated ourselves.
See what changed and what it achieved.

Ad efficiency2,641.46%Naver ad ROAS · revenue relative to ad spendView source records
Search visibilityBlog · Naver CafeKeyword visibility from content we createdView source records
Blog home feed428K viewsOne post · 1,224 likes · 159 commentsView source records
YouTube40,000+ subscribersThe Gwak Du-pal channel, operated directlyView source records

Figures are based on published operating records. Similar results are not guaranteed. Original evidence is in Korean.

02 / SERVICES

The right work,
at the right time.

Whether you need clarity or execution,
we start with where your business stands.

01Consulting

Business diagnosis

For owners unsure what to change first

Identify where your business stands and its main bottleneck.

  • Sales channel and product analysis
  • Content and search visibility analysis
  • Ad and purchase conversion diagnosis
  • Prioritized action recommendations
Discuss a diagnosis
02Execution

Marketing execution

For owners ready to put strategy into action

Connect ads, content and SEO to purchase conversion.

  • Naver and Coupang sales strategy
  • Ad, content and SEO execution
  • Product page and conversion improvement
  • Channel-specific action plans
Discuss marketing
03Workflows

AI automation

For owners tied up in repetitive tasks

Reduce repetitive work and focus on running your business.

  • Streamlined content production
  • Image and video workflow automation
  • Product operations and data organization
  • Internal AI workflows
Discuss automation Explore the tools we built ↓

KDP TOOLS / BUILT FOR REAL WORK

Less repetitive work.
Tools we build.
Ready to use.

We turn the friction we encounter in business into practical tools. Drawing on consulting and hands-on operations, Gwak Du-pal also builds tools for sellers and marketers.

Try the tools we built Free to use, no sign-up · Opens in a new tab

03 / OUR APPROACH

Find the bottleneck.
Turn it into action.

From products to post-purchase operations,
we connect channels into one customer journey.

Content grows, but sales do not

Review search intent and the path to conversion on product pages.

Business diagnosis ↗

Ad spend rises, but the impact is unclear

Check visibility, conversion and ad efficiency, then improve execution.

Marketing execution ↗

More channels mean more work for the owner

Automate repetitive content, product and data tasks.

AI automation ↗
  1. 01

    Product

    Review the product mix
    for your customers and market

  2. 02

    Content

    Discoverable keywords,
    persuasive messages

  3. 03

    Discovery

    Naver · YouTube · Coupang
    Channel-specific traffic plans

  4. 04

    Conversion

    Remove purchase friction
    in product pages and ads

  5. 05

    Automation

    Repeatable operations
    supported by AI

Looping introduction GIF of Gwak Du-pal wearing a blue mask (Korean captions) Gwak Du-pal · Founder Kim Min-jae

04 / ABOUT THE FOUNDER

Work with someone
who has done the work.

I have listed products, created content, sold on Naver and Coupang, and analyzed advertising and search visibility.

I also build and share tools for repetitive tasks encountered in practice.

Helping other owners avoid repeating that trial and error.
That is how Gwak Du-pal approaches business.

Execute
Define the next action you can put into practice.
Verify
Evaluate visibility, conversion, ad efficiency and sales.
Systemize
Reduce repetitive work and build operating processes.
More about Gwak Du-pal (Korean) ↗

KDP / THE BRAND

Knowledge into data.
Data into performance.

Three principles behind the name KDP.

KKnowledge
Knowledge built in practice
DData
Analysis grounded in numbers
PPerformance
Real sales and outcomes

05 / CONTENT

Hands-on experience,
shared in articles and videos.

Practical lessons on ads, SEO, sales and automation from consulting and marketing work. Linked articles and videos are in Korean.

All insights (Korean)

06 / CONTACT

Let’s find
what is holding you back.

You do not need to know which service you need yet.
Tell us about your channels and your current challenges.

We will respond within 1–2 business days.

Tell us what you needPlease complete this required field.

Your information is used only to review and respond to your inquiry.

Original evidence

Open original ↗